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งานประชุมวิชาการรัฐประศาสนศาสตร์ระดับชาติ ครั้งที่ ๑๐/๒๕๖๓
ค าส าคัญ : หวยปิงปอง การพนัน หวย
PING PONG BALL LOTTERY BUSINESS: STRUCTURE, MANAGEMENT, AND CUSTOMER
BEHAVIOR OF “PING PONG BALL LOTTERY” IN KWAM-WANG VILLAGE
Chisanhupong Punchayatorn
Master of Public Administration, National Institute of Development Administration (NIDA)
Email address: c.punchayatorn@gmail.com
ABSTRACT
The objective of this article is to study the operation of Ping Pong Ball Lottery and
explain its structure, management, and the customer behavior. This study is done by the
qualitative data collection techniques, interview, observation, and analyzing by content
analysis.
According to the study, it is found that (1) the organizational structure, a network
pattern, consists of 3 main parts which are host of the lottery gamble, salesman, and
customer. (2) In business operations, the hosts of the lottery gamble sets daily lottery draw
time slots, 4 times a day. Most of the customers are low-income people. (3) Moreover, the
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