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PAAT Journal Vol. 2, No. 4, December 2020

อีกทั้งยังสามารถใช้เป็นช่องทางที่ประชาชนจะสอบถาม เสนอแนะ หรือค้นคว้าหาข้อเท็จจริง ตรวจสอบการ

ทํางานขององค์การบริหารส่วนตําบล ท่าชะมวงได้ง่ายยิ่งขึ้น ซึ่งจะส่งผลที่ดียิ่งขึ้นในการบริหารจัดการตาม
แนวทางหลักธรรมาภิบาล

คําสําคัญ : ธรรมาภิบาล, ผลการดําเนินงาน

Abstract

This research aimed to study the level of people's opinions on the performance of
Thachamouang Subdistrict Administrative Organization (SAO) according to the 6 principles of
good governance: moral principles, rule of law, participation, responsibility, worthiness, and
transparency. Also, it was to compare the public opinions on the performance according to
the good governance principles, divided the personal factors: gender, age, education level,
religion, occupation, income, membership of a club or development group in the area, and
participation in activities organized by SAO. The data were collected from the 389 samples
who were the people living in Thachamouang Subdistrict, Rattaphum District, Songkhla
Province by using questionnaire. The data were then analyzed using Frequency, Mean,

Standard Deviation, t-test and the F-test. The results showed that the people had opinions
about the performance of SAO based on the principles of good governance at a medium level.
Governance of rule of law was at the highest mean, followed by responsibility, worthiness,
participation, moral principle and transparency, respectively. When comparing the opinions of
the public on the performance of SAO classified by the personal characteristics, it was found
that gender, occupation, income, religion, membership in clubs or development groups in the
area and participation in the activities organized by SAO were different. There was the opinion

over the performance of SAO at no difference which was inconsistent with the hypothesis set.
The people with different age, educational level would have a different opinion on the
performance of SAO at statistically significant 0.05 which was consistent with the research
hypothesis. The suggestions from the findings for the improvement of good management in
local government administration of SAO included developing communication through the use
of various communication channels with the public. For instance, there should be short video
clips for presenting information and news to cover all groups of people. This would make
people able to access the information more easily and have more opportunities for

participation. It can also be used as a channel for people to inquire, suggest or research facts,
monitor the work performance of Thachamouang Subdistrict Administrative Organization more
easily. This will result in better management according to the principles of good governance.

Key Words: public opinion, good governance, work performance, Thachamoung, Songkhla

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